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Welcome
Welcome to the course Marketing Mix. Distribution with which you will learn the keys to operational marketing through the study of one of the most important variables of marketing, distribution (place) and to play with it and relate it to the other variables to achieve the results expected in your marketing plan
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- To be able to elaborate the fundamental bases of the marketing mix
- Implement strategic marketing strategies in concrete actions in each of the variables
- To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones
Objectives
General
Identify and master, in a professional and solid way, the variable distribution of the marketing mix
Specific
- Analyze and thoroughly understand the distribution variable
- Evaluate and apply the distribution variable
- Contextualize within the marketing plan strategies
Course Syllabus
- Distribution concept
- Strategic decisions
- Intermediaries and their typology
- Integration strategies
- Franchise Policies
- Retail policy
- Sales Mix
- Merchandising
- Physical distribution of the product
- Transport and supply
- Optimum warehouse size
- Distribution costs
Teaching Team
Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form
