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Welcome
Welcome to the course Marketing Mix. Price with which you will learn the keys of operational marketing through the study of one of the most important variables of marketing, the price (Price) and to play with it and relate it to the other variables to achieve the expected results in your marketing plan
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- To be able to elaborate the fundamental bases of the marketing mix
- Implement strategic marketing strategies in specific actions in each of the variables
- To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones
Objectives
General
Identify and master, in a professional and solid way, the variable price of the marketing mix
Specific
- Analyze and thoroughly understand the price variable
- Evaluate and apply the price variable
- Contextualize within the marketing plan strategies
Course Syllabus
- Some concepts about the price variable
- Elasticity
- Types of elasticity
- Basic pricing methods
- Complex pricing methods
- Concrete pricing strategies
- Pricing policy oriented to the Profit and Loss Account
- Price regulations
- Marketing regulations
Teaching Team
Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form
