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Welcome
Welcome to the course Marketing Mix. Discovering the 4 P’s. with which you will learn the keys to operational marketing through the study of the 4 variables of marketing: product, price, distribution and communication, and most difficult, how to play with them to achieve the results expected in your marketing plan
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- To be able to elaborate the fundamental bases of the marketing mix
- Implement strategic marketing strategies in specific actions in each of the variables
- Apply the strategies in operative actions oriented to a marketing plan by objectives by combining them
Objectives
General
Identify and master, in a professional and solid way, the variables of the marketing mix
Specific
- Determine the structure and basic elements of the operational marketing plan
- Analyze and thoroughly understand the price variable
- Examine and master the product variable
- Evaluate and apply the distribution variable
- Knowing and interpreting the promotion variable
- Identify, analyze and manage the marketing mix 4p´s for proper synergy
- Contextualize within the marketing plan strategies
Course Syllabus
- Price
- Product
- Distribution
- Communication
- Price
- Some concepts about the price variable
- Basic pricing methods
- Complex pricing methods
- Generic pricing strategies
- Concrete pricing strategies
- Pricing policy oriented to the Profit and Loss Account
- Product
- Introduction to the product variable
- Product life cycle
- Product Line
- Distribution
- Distribution concept
- Strategic decisions
- Franchise policies
- Política de Retail (comercio minorista)
- Mix of Sales
- Communication
- Promotional marketing
- Direct Marketing
- Merchandising Policy and P.L.V.
- Communication Mix
- PR Policy
- Function of Sponsorship, Sponsoring, Special Events
- Lobbying and Crisis Plan
- Advertising
Teaching Team

Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form