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Welcome
Welcome to the course Discover the magic of marketing with which you will learn the basics and foundations of marketing and marketing, and enter this discipline with the aim of applying the different specialties in the sector and get to develop a marketing plan based on the assessment of market opportunities
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Be able to outline the basic guidelines of the marketing plan
- Familiarize yourself with the most important key nomenclatures that anyone wishing to engage in marketing should know
- Clarify terminologies and concepts for professional marketing practice
Objectives
General
Laying the groundwork for marketing to consolidate the foundations of the marketing plan
Specific
- Discriminate between all marketing definitions that exist in the marketplace
- Understanding the origins of marketing
- Assimilate potential practical applications for any business
- Differentiate between types of marketing
- Acquire a concrete idea of how to organize everything around the marketing plan
- Develop ideas about new trends and uses
Course Syllabus
- Marketing concept and history
- Basic Marketing Ideas
- Types of Marketing
- The marketing plan
Teaching Team
Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form
