Analytical Marketing

Welcome to the Analytical Marketing course with which you will learn about this phase of marketing, its strategies and its impact on strategic marketing, operational marketing and market research

The completion of this course will help you to achieve the following professional competencies:

• Be able to outline the basic guidelines of the marketing plan
• Familiarize yourself with the most important key nomenclatures that anyone wishing to engage in marketing should know
• Clarify terminologies and concepts for professional marketing practice
• Design the marketing mix guidelines according to the segmentation and positioning criteria appropriate to each moment and circumstance of the microeconomic context

General

Master and apply the basics and techniques of analytical marketing

Specific

• Discriminate between all marketing definitions that exist in the marketplace
• Understanding the origins of marketing
• Investigate Markets within the context of Macroeconomics and Microeconomics
• Studying fundamental marketing strategies
• Analyze the market mix

1. Marketing concept
2. Marketing History
3. Types of Marketing
4. Market research
5. Macro
6. Micro
7. Consumer (Mix markets)

If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form