Welcome
Welcome to a selection of the contents of the course Marketing Mix. Discovering the 4 P’s with which you will know here you put the names of the subjects that are going to be seen and if it is a complete unit the title of the unit
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With the complete course you will learn the keys to operational marketing through the study of the 4 variables of marketing: product, price, distribution and communication, and the most difficult, how to play with them to achieve the expected results in your marketing plan
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- To be able to elaborate the fundamental bases of the marketing mix
- Implement strategic marketing strategies in specific actions in each of the variables
- To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones
Objectives
General
Identify and master, in a professional and solid way, the variables of the marketing mix
Specific
- Determine the structure and basic elements of the operational marketing plan
- Analyze and thoroughly understand the price variable
- Examine and master the product variable
- Evaluate and apply the distribution variable
- Knowing and interpreting the promotion variable
- Identify, analyze and manage the marketing mix 4p´s for proper synergy
- Contextualize within the marketing plan strategies
Course Syllabus
- Some concepts about the price variable
- Product concept
- Distribution concept
- Publicity
Teaching Team
Myriam Cátedra Benítez
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
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