Welcome
Welcome to a selection of contents from the course Transport and Logistics: Marketing Strategies, with which you will learn to determine the objectives and structure of the sales plan and sales strategies
If, after viewing this content, you are interested in taking the full course and obtaining the certificate, you can register here
With the full course you will acquire and share knowledge about the commercial world of logistics, transport and distribution and how to sell logistics services specific to this sector. You will learn, in a practical, clear and simple way, a series of concepts related to the logistic commercial world that will help you to become a professional of the sector and of the logistic processes
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Organize the marketing department of a transport company and logistics of goods and / or travelers and develop the sales plan by distributing human resources and materials to meet the objectives and processes established by the management of the company
- Obtain, organise and manage relevant information on the transport and logistics services market by applying commercial research and market prospecting techniques that allow us to know the structure and needs of the market, the types of customers and the existing competition to make decisions on the marketing plan
- Promote and disseminate transport and logistics services by applying marketing and customer relationship management techniques and strategies to ensure the marketing objectives designed by the company’s management
Objectives
General
Identify the sales function, get to know the customer and the market, establish commercial objectives and control commercial activity
Specific
- Structuring a Sales Plan
- Learn how to promote transport services
- Identify the sales team: What it is and how it is organized
- Become familiar with procedures necessary for the processing of information within the company
- Master the mechanisms to control the sales process: Sales reports, sales force control and corrective actions to achieve business objectives
Course Syllabus
- Objectives and structure of the sales plan
- Sales strategies
Teaching Team
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