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Welcome
Welcome to the Strategic Marketing course where you will learn the basics and foundations of marketing and marketing and specialize in the marketing strategy phase and in segmentation, competition and positioning
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Be able to develop a professional marketing plan
- Implement strategic marketing strategies
- Apply the strategies in concrete operational actions oriented to a marketing plan by objectives
- Design the marketing mix guidelines according to the segmentation and positioning criteria appropriate to each moment and circumstance of the microeconomic context
Objectives
General
Identify, analyze and master the configuration of strategies in the analysis of the market, company and target audience
Specific
- Discriminate between all marketing definitions that exist in the marketplace
- Understanding the origins of marketing
- Assimilate potential practical applications for any business
- Acquire a concrete idea of how to organize everything around strategic marketing
- Consolidate the heart of the marketing plan: study of segmentation, competition strategy and positioning
Course Syllabus
- Marketing concept
- Marketing History
- Types of Marketing
- Segmentation
- Competition
- Positioning
Teaching Team

Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form