Protocol and Public Relations in Tourism

Welcome to the course Protocol and Public Relations in Tourism with which you can acquire the necessary knowledge to apply the techniques of institutional and business protocol and master the public relations and customer service tools in the tourism sector

The completion of this course will help you to achieve the following professional competencies:

• Coordinate the operations of the different types of events, providing assistance to customers in cases that require it
• Attend to contingencies, unforeseen and complaints that may arise and affect travelers and situations, solving the problems that cause allowing a proper development of the service
• To apply the quality protocols in the services, as well as in the post-sale actions, looking for the satisfaction of the client

General

Acquire knowledge related to public relations and protocol, both in its theoretical and practical dimensions, as an instrument oriented to the development of actions for the organization of events, information and communication in the field of tourism

Specific

• Know the meaning and purpose of public relations and protocol
• Become familiar with the techniques used in protocol matters
• Be able to plan and execute a complete PR program that includes all phases
• To master basic social norms in order to function naturally in institutional and business events and celebrations
• Use the communication elements as a vehicle for image transmission
• To know the regulations in force regarding the state and autonomous institutional protocol

1. Implementation of the institutional protocol
2. Application of the business protocol
3. Application of the foundations and elements of PR in the tourism sector
4. Communication with clients
5. Management of complaints, claims and suggestions
6. Attitudes of attention and information to the client

If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form