Welcome
Welcome to a selection of the contents of the Marketing Plan course. The fundamental pillar with which you will learn the basic structure of the marketing plan.
If, after viewing this content, you are interested in taking the complete course and obtaining the certificate, you can register here
With the complete course you will learn how to structure and develop the marketing plan and you will learn about analytical marketing, marketing strategies and their impact on strategic marketing, operational marketing and market research
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Be able to develop a professional marketing plan
- Implement strategic marketing strategies
- Apply the strategies in concrete operational actions oriented to a marketing plan by objectives
- Design the marketing mix guidelines according to the segmentation and positioning criteria appropriate to each moment and circumstance of the microeconomic context
Objectives
General
Identify, analyse and master the guidelines for the elaboration and structuring of a marketing plan
Specific
- Determine the structure and basic elements of the marketing plan
- Studying fundamental marketing strategies
- Investigate Markets within the context of Macroeconomics and Microeconomics
- Analyze the Dafo matrix and conclude its objectives
- Consolidate the heart of the marketing plan: study of segmentation, competition strategy and positioning
- Identify, analyze and manage the marketing mix 4p´s
- Adjust all the above to budget and for its execution and control
Course Syllabus
- Basic structure of the marketing plan
- Objectives of the marketing plan
Teaching Team
Myriam Cátedra Benítez
Licensed in Information Sciences: Advertising and Public Relations
Master’s Degree in Internet Design and Communication
Expertise in Business Marketing and Consumer Psychology
Psychologist, Coach and Consultant
Freelance teacher in company
Do you want to know more?
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