Marketing Mix. Product

Welcome to the course Marketing Mix. Product with which you will learn the keys of operational marketing through the study of one of the most important variables of marketing, the product (product) and to play with it and relate it to the other variables to achieve the expected results in your marketing plan

The completion of this course will help you to achieve the following professional competencies:

• To be able to elaborate the fundamental bases of the marketing mix
• Implement strategic marketing strategies in specific actions in each of the variables
• To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones

General

Identify and master, in a professional and solid way, the product variable of the marketing mix

Specific

• Analyze and thoroughly understand the product variable
• Examine and master the product variable
• Contextualize within the marketing plan strategies

1. Introduction to the product variable
2. Product concept
3. Product Types
4. Product Strategies
5. Licensing
6. Packing and packaging
7. Product quality
8. Positioning
9. The perceptual map of positioning
10. Market share
11. Market and brand penetration
12. Product life cycle
13. Product Portfolio
14. Product Launch Strategies
15. Steps to product launch

If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form