Marketing Mix. Communication

Welcome to the course Marketing Mix. Communication with which you will learn the keys to operational marketing through the study of one of the most important variables of marketing, communication (promotion) and to play with it and relate it to the other variables to achieve the results expected in your marketing plan

The completion of this course will help you to achieve the following professional competencies:

• To be able to elaborate the fundamental bases of the marketing mix
• Implement strategic marketing strategies in specific actions in each of the variables
• To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones

General

Identify and master, in a professional and solid way, the variable communication of the marketing mix

Specific

• Analyze and thoroughly understand the communication variable
• Evaluate and apply the communication variable
• Contextualize within the marketing plan strategies

1. Promotional Marketing
2. Direct Marketing
3. Merchandising and P.L.V. Policy
4. Communication Mix
5. PR Policy
6. Function of Sponsorship, Sponsoring, Special Events (Events)
7. Lobbying Functions and Crisis Plan
8. Personal sale
9. Sales force organization
10. Tasks of the seller
11. Online Marketing
12. Advertising
13. Typology of advertising
14. The advertising message
15. Advertising media
16. Design of an advertising campaign
17. Media planning
18. Evaluation of advertising effectiveness
19. The Briefing
20. Regulations on advertising in Spain

If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form