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Welcome
Welcome to the course Events: IV. Evaluation with the acquire and share knowledge for the management and organization of events of any kind focusing on the process of evaluation. You will be able to apply what you have learned to any context, be it corporate, institutional, associative or in the field of foundations. We will work as a team to make each of our events a success
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Analyze the tourism market for events to understand consumer needs, competitors’ strategies and the evolution of the sector, in order to find business opportunities
- Select the suppliers, according to their quality/price ratio, calculating both costs and benefits, in order to set the final price of the offer
- Advise and propose to the client different alternatives of events, interpreting its requests and calibrating its necessities, to cover its expectations
Objectives
General
Strategically manage the tourist product event with special attention to market analysis
Specific
- Know the basic principles of strategic management and tourism products
- Analyze the event market from the point of view of strategic product management
Course Syllabus
- Analysis: the event market
Teaching Team
María Cruz López Martín
Guide and Management of events in Bodega histórico El Fabulista (Laguardia)
PR and event management at MICE tourist centre: Eno-gastronomic space Villa Lucía (Laguardia)
Expertise in tourism product creation and strategic event and travel management (Spain, France and UK)
PR at international events for the French Ministry of Foreign Affairs
Teacher specialized in tourism, event management and cultural management
Licensed in Philosophy and Letters, specialising in Medieval History, University of Granada
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form
