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Welcome
Welcome to the course Events: II. Planning with the acquire and share knowledge for the management and organization of events of any kind focusing on the planning phase. You will be able to apply what you have learned to any context, be it corporate, institutional, associative or in the field of foundations. We will work as a team to make each of our events a success
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Analyze the tourism market for events to understand consumer needs, competitors’ strategies and the evolution of the sector, in order to find business opportunities
- Scheduling and bidding of the events that adapt in quality, time and prices to the demands of the client
- Program and offer services for congresses, conventions, fairs and other events, which are tailored to the expectations and needs of customers
Objectives
General
Strategically manage the tourist product event with special attention to its planning
Specific
- Know the basic principles of strategic management and tourism products
- Plan events from the point of view of strategic product management
Course Syllabus
- Planning: writing the strategic event management plan
Teaching Team
María Cruz López Martín
PR and event management at MICE tourist centre: Eno-gastronomic space Villa Lucía (Laguardia)
Expertise in tourism product creation and strategic event and travel management (Spain, France and UK)
PR at international events for the French Ministry of Foreign Affairs
Teacher specialized in tourism, event management and cultural management
Licensed in Philosophy and Letters, specialising in Medieval History, University of Granada
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form
