$
The euro is equal to $.
Welcome
Welcome to the course Combined travel: I. Analysis of the market with the acquire and share knowledge for the management and organization of travel packages of any kind focusing on this market and its analysis. You will be able to apply what you have learned to any context, whether wholesaler, tour operator, retailer or receptive. We will work as a team so that each of our package tours, vacation packages and tourism products are a quality product
Professional Competences
The completion of this course will help you to achieve the following professional competencies:
- Analyse the tourism market in order to understand consumer needs, competitors’ strategies and the evolution of the sector, in order to find business opportunities
- Program and offer package tours and other complex tourist services that adapt in quality, time and prices to the demands of the client
- Program and offer services for congresses, conventions, fairs and other events, which are tailored to the expectations and needs of customers
Objectives
General
To manage strategically the tourist product combined trip with special attention to the analysis of the market
Specific
- Know the basic principles of strategic management and tourism products
- Analyze the package travel market from the point of view of strategic product management
Course Syllabus
- Analysis: the market for package travel
Teaching Team

María Cruz López Martín
PR and event management at MICE tourist centre: Eno-gastronomic space Villa Lucía (Laguardia)
Expertise in tourism product creation and strategic event and travel management (Spain, France and UK)
PR at international events for the French Ministry of Foreign Affairs
Teacher specialized in tourism, event management and cultural management
Licensed in Philosophy and Letters, specialising in Medieval History, University of Granada
Do you want to know more?
If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form