{"id":8948,"date":"2019-01-10T09:32:54","date_gmt":"2019-01-10T09:32:54","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8948"},"modified":"2024-07-05T12:01:33","modified_gmt":"2024-07-05T12:01:33","slug":"marketing-mix-communication","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/marketing-mix-communication\/","title":{"rendered":"Marketing Mix. Communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1579520257321{margin-bottom: 2% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZuU3c4bkFZSkJ4QSUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: jutify;\">Welcome to the course <strong>Marketing Mix. Communication<\/strong> with which you will learn the keys to operational marketing through the study of one of the most important variables of marketing, communication (promotion) and to play with it and relate it to the other variables to achieve the results expected in your marketing plan<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>To be able to elaborate the fundamental bases of the marketing mix<\/li>\n<li>Implement strategic marketing strategies in specific actions in each of the variables<\/li>\n<li>To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Identify and master, in a professional and solid way, the variable communication of the marketing mix<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Analyze and thoroughly understand the communication variable<\/li>\n<li>Evaluate and apply the communication variable<\/li>\n<li>Contextualize within the marketing plan strategies<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<ol>\n<li>Promotional Marketing<\/li>\n<li>Direct Marketing<\/li>\n<li>Merchandising and P.L.V. Policy<\/li>\n<li>Communication Mix<\/li>\n<li>PR Policy<\/li>\n<li>Function of Sponsorship, Sponsoring, Special Events (Events)<\/li>\n<li>Lobbying Functions and Crisis Plan<\/li>\n<li>Personal sale<\/li>\n<li>Sales force organization<\/li>\n<li>Tasks of the seller<\/li>\n<li>Online Marketing<\/li>\n<li>Advertising<\/li>\n<li>Typology of advertising<\/li>\n<li>The advertising message<\/li>\n<li>Advertising media<\/li>\n<li>Design of an advertising campaign<\/li>\n<li>Media planning<\/li>\n<li>Evaluation of advertising effectiveness<\/li>\n<li>The Briefing<\/li>\n<li>Regulations on advertising in Spain<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8526&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Myriam C\u00e1tedra Ben\u00edtez<\/span><\/p>\n<div>\n<p>Licensed in Information Sciences: Advertising and Public Relations<br \/>\nMaster&#8217;s Degree in Internet Design and Communication<br \/>\nExpertise in Business Marketing and Consumer Psychology<br \/>\nPsychologist, Coach and Consultant<br \/>\nFreelance teacher in company<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/myriam-c%C3%A1tedra-ben%C3%ADtez-16555170\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Do you want to know more?&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9302-o1\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/lp_course\/8948#wpcf7-f9302-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9302\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9302-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:9302,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"text-517\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Course\/s *\" value=\"\" type=\"text\" name=\"text-517\" \/><\/span><\/label>\n<\/p>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Name *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Your Message *\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"clear\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-157\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-157\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>I have read and accept the <a href=\"https:\/\/campusspainx.es\/en\/privacy-policy\/\" target=\"_blank\" > Privacy policy<\/a><\/label>\n\t<\/p>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Request information\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The course with which you will discover communication (promotion) as a basic variable of any marketing strategy<\/p>\n","protected":false},"featured_media":8949,"comment_status":"closed","ping_status":"closed","template":"","course_category":[89],"course_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Mix. 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