{"id":8943,"date":"2019-01-10T09:34:36","date_gmt":"2019-01-10T09:34:36","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8943"},"modified":"2024-07-05T12:01:33","modified_gmt":"2024-07-05T12:01:33","slug":"marketing-mix-price","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/marketing-mix-price\/","title":{"rendered":"Marketing Mix. Price"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1579520167605{margin-bottom: 2% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZZZWZFRGJHVG5TSSUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: jutify;\">Welcome to the\u00a0course <strong>Marketing Mix. Price<\/strong> with which you will learn the keys of operational marketing through the study of one of the most important variables of marketing, the price (Price) and to play with it and relate it to the other variables to achieve the expected results in your marketing plan<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>To be able to elaborate the fundamental bases of the marketing mix<\/li>\n<li>Implement strategic marketing strategies in specific actions in each of the variables<\/li>\n<li>To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Identify and master, in a professional and solid way, the variable price of the marketing mix<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Analyze and thoroughly understand the price variable<\/li>\n<li>Evaluate and apply the price variable<\/li>\n<li>Contextualize within the marketing plan strategies<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<ol>\n<li>Some concepts about the price variable<\/li>\n<li>Elasticity<\/li>\n<li>Types of elasticity<\/li>\n<li>Basic pricing methods<\/li>\n<li>Complex pricing methods<\/li>\n<li>Concrete pricing strategies<\/li>\n<li>Pricing policy oriented to the Profit and Loss Account<\/li>\n<li>Price regulations<\/li>\n<li>Marketing regulations<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8526&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Myriam C\u00e1tedra Ben\u00edtez<\/span><\/p>\n<div>\n<p>Licensed in Information Sciences: Advertising and Public Relations<br \/>\nMaster&#8217;s Degree in Internet Design and Communication<br \/>\nExpertise in Business Marketing and Consumer Psychology<br \/>\nPsychologist, Coach and Consultant<br \/>\nFreelance teacher in company<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/myriam-c%C3%A1tedra-ben%C3%ADtez-16555170\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Do you want to know more?&#8221; 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