{"id":8835,"date":"2019-03-06T09:27:09","date_gmt":"2019-03-06T09:27:09","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8835"},"modified":"2024-07-05T12:00:35","modified_gmt":"2024-07-05T12:00:35","slug":"events-ii-planning","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/events-ii-planning\/","title":{"rendered":"Events II. Planning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1579172023119{margin-bottom: 2% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: jutify;\">Welcome to the course <strong>Events: II. Planning<\/strong> with the acquire and share knowledge for the management and organization of events of any kind focusing on the planning phase. You will be able to apply what you have learned to any context, be it corporate, institutional, associative or in the field of foundations. We will work as a team to make each of our events a success<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Analyze the tourism market for events to understand consumer needs, competitors&#8217; strategies and the evolution of the sector, in order to find business opportunities<\/li>\n<li>Scheduling and bidding of the events that adapt in quality, time and prices to the demands of the client<\/li>\n<li>Program and offer services for congresses, conventions, fairs and other events, which are tailored to the expectations and needs of customers<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Strategically manage the tourist product event with special attention to its planning<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Know the basic principles of strategic management and tourism products<\/li>\n<li>Plan events from the point of view of strategic product management<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<ol>\n<li>Planning: writing the strategic event management plan<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8605&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Mar\u00eda Cruz L\u00f3pez Mart\u00edn<\/span><\/p>\n<div>Guide and Management of events in Bodega hist\u00f3rico El Fabulista (Laguardia)<br \/>\nPR and event management at MICE tourist centre: Eno-gastronomic space Villa Luc\u00eda (Laguardia)<br \/>\nExpertise in tourism product creation and strategic event and travel management (Spain, France and UK)<br \/>\nPR at international events for the French Ministry of Foreign Affairs<br \/>\nTeacher specialized in tourism, event management and cultural management<br \/>\nLicensed in Philosophy and Letters, specialising in Medieval History, University of Granada<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"facebook hasTooltip\" href=\"https:\/\/www.facebook.com\/cruzLOPEZhistorian\" target=\"_blank\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/cruz-l%C3%B3pez-mart%C3%ADn-817a6217\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[vc_icon type=&#8221;entypo&#8221; 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