{"id":8770,"date":"2019-08-18T08:32:12","date_gmt":"2019-08-18T08:32:12","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8770"},"modified":"2024-07-05T12:00:01","modified_gmt":"2024-07-05T12:00:01","slug":"marketing-mix-discovering-the-4-ps-soft-skills","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/marketing-mix-discovering-the-4-ps-soft-skills\/","title":{"rendered":"Marketing Mix. Discovering the 4 P\u2019s (Soft Skills)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZOMHBPdnJVN0k2VSUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]Welcome to a selection of the contents of the\u00a0course <strong>Marketing Mix. Discovering the 4 P&#8217;s<\/strong> with which you will know here you put the names of the subjects that are going to be seen and if it is a complete unit the title of the unit<\/p>\n<p>If, after viewing this content, you are interested in taking the full course and obtaining the certificate, you can register <a href=\"https:\/\/campusspainx.es\/en\/courses\/marketing-mix-discovering-the-4-ps\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a><\/p>\n<p>With the complete course you will learn the keys to operational marketing through the study of the 4 variables of marketing: product, price, distribution and communication, and the most difficult, how to play with them to achieve the expected results in your marketing plan[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552900051893{margin-left: 2% !important;}&#8221;]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>To be able to elaborate the fundamental bases of the marketing mix<\/li>\n<li>Implement strategic marketing strategies in specific actions in each of the variables<\/li>\n<li>To apply the strategies in operative actions oriented to a marketing plan by objectives by means of the combination of the same ones<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552900207433{margin-left: 2% !important;}&#8221;]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Identify and master, in a professional and solid way, the variables of the marketing mix<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Determine the structure and basic elements of the operational marketing plan<\/li>\n<li>Analyze and thoroughly understand the price variable<\/li>\n<li>Examine and master the product variable<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1552900291369{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>Evaluate and apply the distribution variable<\/li>\n<li>Knowing and interpreting the promotion variable<\/li>\n<li>Identify, analyze and manage the marketing mix 4p\u00b4s for proper synergy<\/li>\n<li>Contextualize within the marketing plan strategies<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559295681736{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552900378828{margin-left: 2% !important;}&#8221;]<\/p>\n<ol>\n<li>Some concepts about the price variable<\/li>\n<li>Product concept<\/li>\n<li>Distribution concept<\/li>\n<li>Publicity<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8526&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Myriam C\u00e1tedra Ben\u00edtez <\/span><\/p>\n<div>Licensed in Information Sciences: Advertising and Public Relations<br \/>\nMaster&#8217;s Degree in Internet Design and Communication<br \/>\nExpertise in Business Marketing and Consumer Psychology<br \/>\nPsychologist, Coach and Consultant<br \/>\nFreelance teacher in company<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/myriam-c%C3%A1tedra-ben%C3%ADtez-16555170\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_js]JTNDJTIxLS0lM0NzY3JpcHQlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlM0UlMjBsb2NhdGlvbi5ocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZlbGVhcm5pbmcuY2FtcHVzc3BhaW54LmVzJTJGY291cnNlcyUyRmNvdXJzZS12MSUzQUNhbXB1c1NwYWluWCUyQlNPRlRfTU1ENFBfQ09NUzAxJTJCMjAxOF9DMV9UMTIzJTJGYWJvdXQlMjIlM0IlMjAlM0MlMkZzY3JpcHQlM0UtLSUzRQ==[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Do you want to know more?&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9302-o1\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/lp_course\/8770#wpcf7-f9302-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9302\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9302-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:9302,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"text-517\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Course\/s *\" value=\"\" type=\"text\" name=\"text-517\" \/><\/span><\/label>\n<\/p>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Name *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Your Message *\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"clear\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-157\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-157\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>I have read and accept the <a href=\"https:\/\/campusspainx.es\/en\/privacy-policy\/\" target=\"_blank\" > Privacy policy<\/a><\/label>\n\t<\/p>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Request information\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Selection of the contents of the Marketing Mix course. Discover the 4 P&#8217;s with which you will discover the four basic pillars of any marketing strategy<\/p>\n","protected":false},"featured_media":8394,"comment_status":"closed","ping_status":"closed","template":"","course_category":[99],"course_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Mix. Discovering the 4 P\u2019s (Soft Skills) - CampusSpainX-English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/campusspainx.es\/en\/courses\/marketing-mix-discovering-the-4-ps-soft-skills\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mix. 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