{"id":8741,"date":"2019-08-18T10:52:31","date_gmt":"2019-08-18T10:52:31","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8741"},"modified":"2024-07-05T11:59:17","modified_gmt":"2024-07-05T11:59:17","slug":"transport-and-logistics-marketing-strategies-soft-skills","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/transport-and-logistics-marketing-strategies-soft-skills\/","title":{"rendered":"Transport and Logistics: Marketing Strategies (Soft Skills)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZaNmI4VXBVUGd6NCUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]Welcome to a selection of contents from the course <strong>Transport and Logistics: Marketing Strategies<\/strong>, with which you will learn to determine the objectives and structure of the sales plan and sales strategies<\/p>\n<p>If, after viewing this content, you are interested in taking the full course and obtaining the certificate, you can register <a href=\"https:\/\/campusspainx.es\/en\/courses\/transport-and-logistics-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a><\/p>\n<p>With the full course you will acquire and share knowledge about the commercial world of logistics, transport and distribution and how to sell logistics services specific to this sector. You will learn, in a practical, clear and simple way, a series of concepts related to the logistic commercial world that will help you to become a professional of the sector and of the logistic processes[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552561873676{margin-left: 2% !important;}&#8221;]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Organize the marketing department of a transport company and logistics of goods and \/ or travelers and develop the sales plan by distributing human resources and materials to meet the objectives and processes established by the management of the company<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1552561946070{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>Obtain, organise and manage relevant information on the transport and logistics services market by applying commercial research and market prospecting techniques that allow us to know the structure and needs of the market, the types of customers and the existing competition to make decisions on the marketing plan<\/li>\n<li>Promote and disseminate transport and logistics services by applying marketing and customer relationship management techniques and strategies to ensure the marketing objectives designed by the company&#8217;s management<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559723316932{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552562083771{margin-left: 2% !important;}&#8221;]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Identify the sales function, get to know the customer and the market, establish commercial objectives and control commercial activity<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Structuring a Sales Plan<\/li>\n<li>Learn how to promote transport services<\/li>\n<li>Identify the sales team: What it is and how it is organized<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1552562145095{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>Become familiar with procedures necessary for the processing of information within the company<\/li>\n<li>Master the mechanisms to control the sales process: Sales reports, sales force control and corrective actions to achieve business objectives<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559298334475{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552562189779{margin-left: 2% !important;}&#8221;]<\/p>\n<ol>\n<li>Objectives and structure of the sales plan<\/li>\n<li>Sales strategies<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8582&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Carmen Arenal Laza <\/span><\/p>\n<div>Expertise in Logistics and Transport<br \/>\nTeacher accredited by the Community of Madrid in Commercial Management; Sales Activities; Small Business Management Activities<br \/>\nAuthor of books on Trade<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/carmenarelaza\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[vc_icon type=&#8221;entypo&#8221; icon_entypo=&#8221;entypo-icon entypo-icon-briefcase&#8221; link=&#8221;url:http%3A%2F%2Fwww.edicionestutor.com%2F|title:link%20to%20Porfolio%20Carmen%20Arenal%20Laza|target:%20_blank|&#8221; css=&#8221;.vc_custom_1552562352119{margin-left: 4% !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_js]JTNDJTIxLS0lM0NzY3JpcHQlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlM0Vsb2NhdGlvbi5ocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZlbGVhcm5pbmcuY2FtcHVzc3BhaW54LmVzJTJGY291cnNlcyUyRmNvdXJzZS12MSUzQUNhbXB1c1NwYWluWCUyQlNPRlRfVExFQ18wMV9DT01TMDIlMkIyMDE4X0MyX1QyJTJGYWJvdXQlMjIlM0IlM0MlMkZzY3JpcHQlM0UtLSUzRQ==[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Do you want to know more?&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9302-o1\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/lp_course\/8741#wpcf7-f9302-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9302\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9302-o1\" \/>\n<input 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