{"id":8174,"date":"2019-08-18T10:08:35","date_gmt":"2019-08-18T10:08:35","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=8174"},"modified":"2024-07-05T11:59:18","modified_gmt":"2024-07-05T11:59:18","slug":"events-strategic-management-for-a-successful-product-soft-skills","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/events-strategic-management-for-a-successful-product-soft-skills\/","title":{"rendered":"Events: Strategic Management for a Successful Product (Soft Skills)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZNaHpFVDQ5Q2RLWSUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]Welcome to a selection of the contents of the course <strong>Events: Strategic management for a successful product<\/strong> with which you will learn the characteristics and typology of the product event and the elements that make up the event market.<\/p>\n<p>If, after viewing this content, you are interested in taking the full course and obtaining the certificate, you can register <a href=\"https:\/\/campusspainx.es\/en\/courses\/events-strategic-management-for-a-successful-product\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a><\/p>\n<p>With the full course you will acquire and share knowledge for the management and organization of events of any kind and you will know each of the stages of an event, from creation to production and closure. You will be able to apply what you have learned to any context, be it corporate, institutional, associative or in the field of foundations. We will work as a team to make each of our events a success[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552327886442{margin-left: 2% !important;}&#8221;]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Analyze the tourism market for events to understand consumer needs, competitors&#8217; strategies and the evolution of the sector, in order to find business opportunities<\/li>\n<li>Scheduling and bidding of the events that adapt in quality, time and prices to the demands of the client<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1552328054657{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>Program and offer services for congresses, conventions, fairs and other events, which are tailored to the expectations and needs of customers<\/li>\n<li>Select the suppliers, according to their quality\/price ratio, calculating both costs and benefits, in order to set the final price of the offer<\/li>\n<li>Advise and propose to the client different alternatives of events, interpreting its requests and calibrating its necessities, to cover its expectations<\/li>\n<li>To apply assiduously the different tools of the technologies of the information and communication own of the sector in the performance of the tasks, as well as to maintain continuously updated in the same ones<\/li>\n<li>To set up an after-sales service in line with the offer and to attend to the client in order to respond to their requests and\/or complaints, ensuring their satisfaction and the quality of the services<\/li>\n<li>Manage administration tasks to meet legal, economic, and business requirements, including billing, collections, and payment operations so you can economically settle with customers and suppliers<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559723582548{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552328204562{margin-left: 2% !important;}&#8221;]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Strategically manage the tourist product event<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Know the basic principles of strategic management and tourism products<\/li>\n<li>Analyze the event market from the point of view of strategic product management<\/li>\n<li>Plan events from the point of view of strategic product management<\/li>\n<li>Implement events from the point of view of strategic product management<\/li>\n<li>Evaluate events from the point of view of strategic product management<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1552328257520{margin-left: 2% !important;}&#8221;]<\/p>\n<ol>\n<li>The elements of the event market<\/li>\n<li>The product event, characteristics and typology<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8605&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Mar\u00eda Cruz L\u00f3pez Mart\u00edn <\/span><\/p>\n<div>\n<p>Guide and Management of events in Bodega hist\u00f3rica El Fabulista (Laguardia)<br \/>\nPR and event management at MICE tourist centre: Eno-gastronomic space Villa Luc\u00eda (Laguardia)<br \/>\nExpertise in tourism product creation and strategic event and travel management (Spain, France and UK)<br \/>\nPR at international events for the French Ministry of Foreign Affairs<br \/>\nTeacher specialized in tourism, event management and cultural management<br \/>\nLicensed in Philosophy and Letters, specialising in Medieval History, University of Granada<\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"facebook hasTooltip\" href=\"https:\/\/www.facebook.com\/cruzLOPEZhistorian\" target=\"_self\"><i class=\"fa fa-facebook\"><\/i><\/a><\/li><li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/cruz-l%C3%B3pez-mart%C3%ADn-817a6217\/\" target=\"_self\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[vc_icon type=&#8221;entypo&#8221; icon_entypo=&#8221;entypo-icon entypo-icon-briefcase&#8221; link=&#8221;url:http%3A%2F%2Fwww.cruzlopezhistorian.es%2F|title:link%20Portfolio%20Mar%C3%ADa%20Cruz%20L%C3%B3pez%20Mart%C3%ADn|target:%20_blank|&#8221; 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