{"id":7859,"date":"2018-11-08T09:00:19","date_gmt":"2018-11-08T09:00:19","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=7859"},"modified":"2024-07-05T12:01:34","modified_gmt":"2024-07-05T12:01:34","slug":"combined-travel-strategic-management-for-a-quality-product","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/combined-travel-strategic-management-for-a-quality-product\/","title":{"rendered":"Combined Travel: Strategic Management for a Quality Product"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1579172761085{margin-bottom: 2% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_js]JTNDcCUyMGNsYXNzJTNEJTIycHJlY2lvRG9sYXIlMjIlM0UlM0NzdHJvbmclMjBpZCUzRCUyMnJlc3VsdGFkbzIlMjIlM0UlM0MlMkZzdHJvbmclM0UlM0NzdHJvbmclM0UlMjAlMjQlMjAlM0MlMkZzdHJvbmclM0UlM0MlMkZwJTNFJTBBJTBBJTNDcCUyMGNsYXNzJTNEJTIyaW5mb2NvbnZlcnNpb24lMjIlM0UlM0NzcGFuJTIwaWQlM0QlMjJmZWNoYSUyMiUzRSUzQyUyRnNwYW4lM0UlMjBUaGUlMjBldXJvJTIwaXMlMjBlcXVhbCUyMHRvJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDc3Ryb25nJTIwaWQlM0QlMjJyZXN1bHRhZG8lMjIlM0UlM0MlMkZzdHJvbmclM0UlMjAlMjQuJTIwJTNDJTJGcCUzRSUwQSUzQ3NjcmlwdCUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUyMCUyMCUwQSUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMGNvbnN0JTIwJTI0cmVzdWx0YWRvJTIwJTNEJTIwZG9jdW1lbnQucXVlcnlTZWxlY3RvciUyOCUyMiUyM3Jlc3VsdGFkbyUyMiUyOSUyQyUwQSUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyNGZlY2hhJTIwJTNEJTIwZG9jdW1lbnQucXVlcnlTZWxlY3RvciUyOCUyMiUyM2ZlY2hhJTIyJTI5JTNCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTI0cmVzdWx0YWRvMiUyMCUzRCUyMGRvY3VtZW50LnF1ZXJ5U2VsZWN0b3IlMjglMjIlMjNyZXN1bHRhZG8yJTIyJTI5JTNCJTBBJTIwJTIwJTIwJTIwJTIwZmV0Y2glMjglMjJodHRwcyUzQSUyRiUyRmFwaS5leGNoYW5nZXJhdGVzYXBpLmlvJTJGbGF0ZXN0JTNGYmFzZSUzREVVUiUyNnN5bWJvbHMlM0RVU0QlMjIlMjklMEElMjAlMjAlMjAlMjAudGhlbiUyOHJlc3B1ZXN0YSUyMCUzRCUzRSUyMHJlc3B1ZXN0YS5qc29uJTI4JTI5JTI5JTBBJTIwJTIwJTIwJTIwLnRoZW4lMjhyZXNwdWVzdGFEZWNvZGlmaWNhZGElMjAlM0QlM0UlMjAlN0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjBjb25zdCUyMHByZWNpb0V1cm9Ib3lFblVTRCUyMCUzRCUyMHJlc3B1ZXN0YURlY29kaWZpY2FkYS5yYXRlcy5VU0QlM0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjBjb25zdCUyMGZlY2hhQWN0dWFsaXphY2lvbiUyMCUzRCUyMHJlc3B1ZXN0YURlY29kaWZpY2FkYS5kYXRlJTNCJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwdmFyJTIwcHJlY2lvQ3Vyc28lM0QlMjA4NSUzQiUwQSUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMHZhciUyMGNvbnZlcnRpZG8lM0IlMEElMDljb252ZXJ0aWRvJTIwJTNEJTIwcHJlY2lvRXVyb0hveUVuVVNEJTNCJTBBJTA5JTI0ZmVjaGEudGV4dENvbnRlbnQlMjAlM0QlMjBmZWNoYUFjdHVhbGl6YWNpb24lM0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjRyZXN1bHRhZG8udGV4dENvbnRlbnQlMjAlM0QlMjBwcmVjaW9FdXJvSG95RW5VU0QlM0IlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjRyZXN1bHRhZG8yLnRleHRDb250ZW50JTIwJTNEJTIwcGFyc2VGbG9hdCUyOE1hdGgucm91bmQlMjhjb252ZXJ0aWRvJTJBMTAwJTI5JTJGMTAwJTIwJTJBJTIwcHJlY2lvQ3Vyc28lMjkudG9GaXhlZCUyODIlMjklM0IlMEElMjAlMjAlMjAlMjAlN0QlMjklM0IlMEElMEElMEElM0MlMkZzY3JpcHQlM0U=[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZNUEtCUlFvNF90WSUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]Welcome to the course <strong>Combined Travel : Strategic management for a quality product<\/strong> with the acquire and share knowledge to create, sell and manage travel packages of any kind. You will know each of the stages of management, from design to operation and quality control, and you will be able to apply what you learn to any context, whether wholesaler, tour operator, retailer or receptive. We will work as a team so that each of our package tours, vacation packages and tourist products are a quality product<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551353664047{margin-left: 2% !important;}&#8221;]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Analyse the tourism market in order to understand consumer needs, competitors&#8217; strategies and the evolution of the sector, in order to find business opportunities<\/li>\n<li>Program and offer package tours and other complex tourist services that adapt in quality, time and prices to the demands of the client<\/li>\n<li>Program and offer services for congresses, conventions, fairs and other events, which are tailored to the expectations and needs of customers<\/li>\n<li>Select the suppliers, according to their quality\/price ratio, calculating both costs and benefits, in order to set the final price of the offer<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1551353747122{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>To advise and propose to the client different alternatives of tourist and analogous services, interpreting its requests and calibrating its necessities, to cover its expectations<\/li>\n<li>To reserve the rights of use of services and tourist products, calculating the tariffs to apply, to issue the bonds and documents of confirmation of the same ones<\/li>\n<li>To set up an after-sales service in line with the offer and to attend to the client in order to respond to their requests and\/or complaints, ensuring their satisfaction and the quality of the services<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559723689078{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551353871374{margin-left: 2% !important;}&#8221;]<\/p>\n<article id=\"objetivoGeneralArticOverw\" class=\"artSeccOverw\">\n<h3 id=\"h3objetivoGeneralArticOverw\" class=\"h3SeccOverw\"><span style=\"color: #378ecf;\">General<\/span><\/h3>\n<p>Strategically manage the tourist package tour product<\/p>\n<\/article>\n<article id=\"objetivosEspecificosArticOverw\" class=\"artSeccOverw\">\n<h3 id=\"h3objetivoGeneralArticOverw\" class=\"h3SeccOverw\"><span style=\"color: #378ecf;\">Specific<\/span><\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Know the basic principles of strategic management and tourism products<\/li>\n<li>Analyze the package travel market from the point of view of strategic product management<\/li>\n<li>Plan package tours based on strategic product management<\/li>\n<li>Implement package tours following strategic product management<\/li>\n<li>Evaluate package tours from the framework of strategic product management<\/li>\n<\/ul>\n<\/article>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551353947673{margin-left: 2% !important;}&#8221;]<\/p>\n<ol>\n<li>Strategic management and its relationship with the tourist product<\/li>\n<li>Analysis: the market for package holidays<\/li>\n<li>Planning: design and quotation of package tours<\/li>\n<li>Implementation: booking and operation of package tours<\/li>\n<li>Evaluation: the quality of package tours<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8605&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Mar\u00eda Cruz L\u00f3pez Mart\u00edn<\/span><\/p>\n<div>\n<p>Creation and Management of historical and active tourism in Cross&#8217; Roads Viajes (Madrid)<br \/>\nExpertise in tourism product creation and strategic event and travel management (Spain, France and UK)<br \/>\nGuide and Management of events in Bodega hist\u00f3rica El Fabulista (Laguardia)<br \/>\nPR and event management at MICE tourist centre: Eno-gastronomic space Villa Luc\u00eda (Laguardia)<br \/>\nPR at international events for the French Ministry of Foreign Affairs<br \/>\nTeacher specialized in Tourism, Event Management and Cultural Management<br \/>\nLicensed in Philosophy and Letters, specialising in Medieval History, University of Granada<\/p>\n<p>&nbsp;<\/p><\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"facebook hasTooltip\" href=\"https:\/\/www.facebook.com\/cruzLOPEZhistorian\" 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