{"id":7768,"date":"2018-11-06T08:11:31","date_gmt":"2018-11-06T08:11:31","guid":{"rendered":"https:\/\/campusspainx.es\/en\/?post_type=lp_course&#038;p=7768"},"modified":"2024-07-05T12:02:48","modified_gmt":"2024-07-05T12:02:48","slug":"marketing-plan-the-fundamental-support","status":"publish","type":"lp_course","link":"https:\/\/campusspainx.es\/en\/courses\/marketing-plan-the-fundamental-support\/","title":{"rendered":"Marketing Plan. The fundamental support"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1579520718554{margin-bottom: 2% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_id=&#8221;f_BienvenidaC&#8221;][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZtRVlFVGNIVmhVbyUzRnJlbCUzRDAlMjZzaG93aW5mbyUzRDAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUwQSUzQyUyRmRpdiUzRSUwQQ==[\/vc_raw_html][vc_custom_heading text=&#8221;Welcome&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: jutify;\">Welcome to the <strong>Marketing Plan course. The fundamental support<\/strong> with which you will learn to structure and develop the marketing plan and you will learn analytical marketing, marketing strategies and their impact on strategic marketing, operational marketing and market research<\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Professional Competences&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551295363808{margin-left: 2% !important;}&#8221;]The completion of this course will help you to achieve the following professional competencies:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Be able to develop a professional marketing plan<\/li>\n<li>Implement strategic marketing strategies<\/li>\n<li>Implement strategic marketing strategies<\/li>\n<li>Design the marketing mix guidelines according to the segmentation and positioning criteria appropriate to each moment and circumstance of the microeconomic context<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Objectives&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551295489701{margin-left: 2% !important;}&#8221;]<\/p>\n<h3 style=\"color: #378ecf;\">General<\/h3>\n<p>Identify, analyse and master the guidelines for the elaboration and structuring of a marketing plan<\/p>\n<h3 style=\"color: #378ecf;\">Specific<\/h3>\n<ul style=\"list-style-type: square;\">\n<li>Determine the structure and basic elements of the marketing plan<\/li>\n<li>Investigate Markets within the context of Macroeconomics and Microeconomics<\/li>\n<li>Analyze the Dafo matrix and conclude its objectives<\/li>\n<li>Studying fundamental marketing strategies<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_toggle title=&#8221;&#8221; style=&#8221;rounded&#8221; color=&#8221;blue&#8221; size=&#8221;lg&#8221; css=&#8221;.vc_custom_1551295561708{margin-bottom: 10% !important;}&#8221;]<\/p>\n<ul style=\"list-style: square;\">\n<li>Consolidate the heart of the marketing plan: study of segmentation, competition strategy and positioning<\/li>\n<li>Identify, analyze and manage the marketing mix 4p\u00b4s<\/li>\n<li>Adjust all the above to budget and for its execution and control<\/li>\n<\/ul>\n<p>[\/vc_toggle][vc_custom_heading text=&#8221;Course Syllabus&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css=&#8221;.vc_custom_1559638100441{padding-top: 4% !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_column_text css=&#8221;.vc_custom_1551295702223{margin-left: 2% !important;}&#8221;]<\/p>\n<ol>\n<li>Structure and contents<\/li>\n<li>Analytical Marketing<\/li>\n<li>SWOT analysis<\/li>\n<li>Objectives of the marketing plan<\/li>\n<li>Marketing Strategies<\/li>\n<li>Strategic Marketing<\/li>\n<li>Marketing Mix<\/li>\n<li>Execution of the Marketing Plan<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Teaching Team&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23378ecf&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#378ecf&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;8526&#8243; img_size=&#8221;150&#215;157&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;curriculumDocentes&#8221; width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #378ecf;\">Myriam C\u00e1tedra Ben\u00edtez <\/span><\/p>\n<div>\n<p>Licensed in Information Sciences: Advertising and Public Relations<br \/>\nMaster&#8217;s Degree in Internet Design and Communication<br \/>\nExpertise in Business Marketing and Consumer Psychology<br \/>\nPsychologist, Coach and Consultant<br \/>\nFreelance teacher in company<\/div>\n<p>[\/vc_column_text]<div class=\"thim-widget-social\"><div class=\"thim-social style-2\">\n\t\t<ul class=\"social_link\">\n\t\t<li><a class=\"linkedin hasTooltip\" href=\"https:\/\/www.linkedin.com\/in\/myriam-c%C3%A1tedra-ben%C3%ADtez-16555170\/\" target=\"_blank\" ><i class=\"fa fa-linkedin\"><\/i><\/a><\/li>\t<\/ul>\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Do you want to know more?&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]If you are interested in this course or other courses in our catalogue and need more information, you can contact us through the following form[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9302-o1\" lang=\"en-GB\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/lp_course\/7768#wpcf7-f9302-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"9302\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_GB\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f9302-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:9302,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"text-517\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Course\/s *\" value=\"\" type=\"text\" name=\"text-517\" \/><\/span><\/label>\n<\/p>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Name *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"flex-item\">\n\t<p><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Your Message *\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n<\/div>\n<div class=\"clear\">\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-157\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-157\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span>I have read and accept the <a href=\"https:\/\/campusspainx.es\/en\/privacy-policy\/\" target=\"_blank\" > Privacy policy<\/a><\/label>\n\t<\/p>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Request information\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to design and implement your effective marketing plan<\/p>\n","protected":false},"featured_media":7657,"comment_status":"closed","ping_status":"closed","template":"","course_category":[89],"course_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Plan. 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